Juice Chills
A high-quality juice brand for those that want a taste of class without paying the ridiculous price.
This project was created as a proposal for a re-branding project we were tasked to work on, the mission was simple, create a look that can perfectly blend in at Woolworths and still stand out enough to make the product light-years ahead of the closest competitor and also the packaging should still be affordable.
The logo we developed was one that represents how the products make the customers feel, happy, "thus" we went we a smiley face. We also went with a secondary logo that is minimal and represents the brand's most liked product which was, orange juice.
For the packaging and label design we went with a very clean, straight to the point design that best outlines the most important features that we need the customers to see.
